Whats a Mockup?
A Mock up is essentially where you take your work, and put it into context. You show your client how their logo could possibly be used. Even if they don’t use it in the context you show, it helps them envision the possibilities. Here’s an example of a logo Seven Brighter created for a church. I’ll put the flat JPG next to the mock up. This particular client was very specific about what they needed / wanted with their logo. We also showed them what it would look like in a solid blue, and white on a window. On a sidenote-Since gradients don’t always print well and aren’t good for things like embroidery, we made sure to let them know and give them a solid color option.
Why a Mockup?
When I first started designing, I would send my concept to my client as a flat jpg. Some clients could “see” it in context, and some could not. As a designer, you’re probably able to envision the ways a logo could be used, you’re excited about the possibilities. But, not everyone can envision how the design could be used. All of the jobs where I didn’t use mockups took longer to complete. Additionally, when you display your work in your portfolio, your potential clients get to see what your work looks like in context. If you don’t have high resolution photographs of your printed work, you should always mock it up. Mock ups help to present your work in an impressive, polished way.
Where do I get Mockups?
First of all, for disclosure: Some of the links on this page are affiliate links. That means that if you make a purchase using one of them, I get a commission. It’s part of how I stay in business. There is no additional cost to you. Now back to mockups. . . I get almost all of my mockups from Envato. All the Product Mockups you need and many other design elements, are available for a monthly subscription by subscribing to Envato Elements. The subscription costs $29 per month and gives you unlimited access to a massive and growing library of 500,000+ items that can be downloaded as often as you need.
When you click download now, you can choose to search for your exact needs, here’s a screen shot:
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